THE BOOK

Unravel your Creativity to come up with fresh, interesting, in-your-face ideas to capture people's attention and interest

Creative Aerobics is an internationally proven technique for producing creative ideas. It works for you regardless of whether you are a left-brained student, a creative writer, an engineer, a copywriter, a businessperson, a gifted writer or an artist, or an advertising or marketing professional. In other words, it is a contemporary, creative process that can work for everybody. Advertising and marketing professionals will find this book particularly helpful in extending their ideation skills, maximizing their creative potential, and reducing their time per assignment.

This technique has been tested, both in the classroom and the boardroom. Using this, American and Indian students have received more than 200 local, regional, national, and international awards for their creativity from prestigious competitions such as the AAF ADDY and the International Summit Awards. Advertising professionals, from copywriters to creative directors, have collected several awards such as the Cannes Lions, Clio, Ad Asia Pacific Awards, Media Spikes, One Show, and D&AD Pencils for the memorable and effective campaigns they have created for their agencies using this thought process.

This book is for anyone who wants to enhance their creativity! There is no aspect of life where this crucial skill is not utilized... Get the book and get cracking!

September 2017 | 180 pages | ISBN: 9789386446824

We often treat critical thinking and creativity as two separate disciplines. The research behind Creative Aerobics shows they are two sides of the same coin.

Eric J. Barron

President, The Pennsylvania State University

What are the specifics about Creative Aerobics that are likely to be important to you?

This book is for anyone who wants to enhance their creativity. It outlines a method called Creative Aerobics to greatly increase your comfort level in creating fresh, interesting, in-your-face ideas to capture people's attention and interest. Read excerpts and creatives by clicking on the link below.

Happy reading and happy creating!